Rob started his career as an electronics engineer, working on automotive body control systems before moving into an electrical integration role in automotive systems with TWR Engineering in 1992.
In 2004, he became involved with vehicle electrification when he founded his own company which developed electronic systems for Modec, Tata and Daimler vehicles amongst others. Having first worked with WAE in 2010, when he was part of the team that delivered the Jaguar C-X75 programme, he joined the company as a full time employee in 2016 to head up the company’s batteries and electronics programmes.